Jake "Body by Jake®" Steinfeld is the fitness industry's reigning icon - creating the personal fitness training industry over 38 years ago, Jake has been the guiding light for health & wellness in lifestyle, sports, and entertainment ever since. Utilizing his entrepreneurial street-smarts and fitness knowledge, Jake created the first 24-hour fitness lifestyle network, FiTTV®, which he later sold to News Corp.® Following the sale of FiTTV, Jake launched another multi-media innovation, ExerciseTV®, the first On-Demand fitness television network with partners Comcast® and Time Warner®. Jake's business acumen extended to the world of sports through his founding of Major League Lacrosse®, the nation's first professional outdoor lacrosse league. Jakeʼs newest lacrosse venture is the Warrior World Series of Youth Lacrosse presented by the Coca- Cola Company and Nissan which provides (U13) youth players the ultimate lacrosse experience. Jake was chosen to be an official Olympic torchbearer, one of only 22 Americans selected to carry the inspirational flame for the 2012 Olympic Games in London, England.